An “How To..” headline grabs your prospect’s attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc.
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An “Unlock…” headline grabs your prospect’s attention because when something is locked-up it’s perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them.
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A “Discover…” headline grabs your prospect’s attention because it gives your prospects a sense of adventure. It’s just like in a story when someone discovers a treasure chest or a lost artifact.
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Wrinkles!”
An “…Exposed” headline grabs your prospect’s attention because it sounds as if somebody was trying to hide something. Your prospects will want to know what was being covered up and why.
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An “…Explained” headline grabs your prospect’s attention because it will give them a clear picture of a benefit they may not understand how to get. If there is something you don’t understand and it could benefit you, wouldn’t you want it explained?
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A “Breaking News…” headline grabs your prospect’s attention because breaking news usually happens when it’s really important and can’t wait until the normal news show time. It’s usually something major like serve weather, a terrorist attack, war footage, etc. It makes people stop what they’re doing and take notice.
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Formula!”
An “Inside Secrets…” headline grabs your prospect’s attention because your prospects will feel that if they learn more information they’ll belong to a select, privileged group of people. It also adds a rareness to your product. Rare is valuable.
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A “Magic…” headline grabs your prospect’s attention because almost everyone’s fantasy is to have a magic formula or tool that will instantly give them their desired benefits. People want to get their desired benefits with little or no effort.
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A “Finally…” headline grabs your prospect’s attention because usually, people will buy any number of similar products before they get the exact benefit they want. So, when we find that perfect product we are likely to say or think….FINALLY!!!
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A “…Guaranteed” headline grabs your prospect’s attention because it tells your prospects there is no harm in reading the rest of my ad and there’s no risk. Your prospects will allow themselves to get interested because even if the buy they have nothing to lose. It makes the most unbelievable headline seem believable.
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