How to Win Clients for Life Without Running Paid Advertisements
Imagine amid the pandemic ravaging the world; the last month was the best so far in the history of your business. You made the highest sales ever, and your revenue went up by 49% in just five weeks.
Your employees and partners are physically separated, but this is the most exciting time of your lives together. You couldn’t believe the numbers, and you thought, “now, I can tell the world, entrepreneurship pays!”
With your self-esteem right above the roof, you are all smiles all day long staring at the dashboard, and you couldn’t believe your eyes. Imagine all these; it is possible.
Here is a “What If” scenario?
Let me tell you an exciting story. Mr. Andrews owns a grocery store down the street, and because of the pandemic, most of his customers could not come out of their homes to get the things they need. Thankfully, Mr. Andrews has their phone numbers and email addresses before the lockdown took effect. So, he reached out to them and took their orders. Within an hour or two, everyone has gotten their groceries delivered at their doorsteps.
This continued for a week, and in the following week, several calls keep coming through, both Mr. Andrews home and the store’s cells are getting hot from random numbers wanting to have groceries delivered to their homes and houses of their loved ones. At some point, this low-profile store owner got confused.
He never ran any paid advertisement, and yet many people kept making orders, including those outside his neighborhood. He also has to keep calling his suppliers, because as you must have guessed, he is running out orders.
Then, a close friend and long-term customer of his called. Mr. Andrews narrated his story, and that friend pointed him to the secret.
Now, this is where it gets interesting; this isn’t even something Mr. Andrews deemed relevant. “The handwritten postcards? You must be joking, my friend”, Mr. Andrews said. Well, this friend isn’t joking.
Mr. Andrews had employed the services of a firm to help him design a handwritten postcard and sent it to his customer after each successful transaction. He also remembered that each card carries a specific message to each buyer.
Most of his customers found that exciting and felt Mr. Andrews must have them in mind, and the simple way of repaying him is by referring him to their friends and families in this trying time.
If you don’t believe the effectiveness of this handwritten postcard, then ask Mr. Andrews how much he made in the last month.
So, you see my friend; you can do well for your business like Mr. Andrews did for his or leave it in its present position. Of course, you are the CEO, and the final decision is made at your table.
If you are interested in getting your business to the next level, then you should consider this tyfyb initiative that uses the latest form of technology to create a personal card. You will love it, but your customers will love it more.
Remember, this offer is only for those interested in making more sales and driving their business growth, so if that doesn’t appeal to you, you might as well not go further.